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2014-15 academic year:

research: Digital Film aaps

 

creation of:

"Holocaust Education: Each Soul Matters"

 

a digital Infomercial

 

The smartphones ushered in a new technology that they coined "apps." And with it, they opened a Pandora's box of discovery for designers who are curious to learn new software. I spent the summer researching new, Digital Film apps. I wanted to create an infomercial, or Non-profit commercial for Holocaust Education. The imagery that I chose for this project came from my artwork: selections from my Holocaust Nightmares exhibition.

 

 

I downloaded many different kinds of film apps to my phone.

What I was searching for--was one that allowed me full creative direction-- but also attached the frames together; and cut them into segmented splices. While I don't think I found any that allowed me complete, artistic direction...I did stumble upon one that was able to create that nostalgic feel for World War II. It looks like an old film reel. It was also programmed for the Director to use it in the manner that I was searching for.

 

The majority of the problems that I encountered were mathematical ones. Many of which--would give any skilled designer a few challenges upon completing the project at hand. All of the aaps that I researched and selected did not come with any directions. I was required to rely on all of the technology, skills and previous knowledge that I had from Adobe, along with their products in Cloud. Figuring out the appropriate size to shrink all of my files to fit the digital app program probably took an estimate of 2 hours.

 

However, the positives to this process by in large, outweigh the negatives. Gone are the days of film editor, director, graphic artist, audio maker, sound recorder, and producer. If you can read code, understand HTLM 5, build websites, have been in the Adobe Suite/ creative cloud and are familiar with Dreamweaver & Flash--(like most designers)--then you too--can edit, direct and create your own creative infomercials from the comfort of your Design lab + your smart phone.

 

Cost: FREE

 

 

In the world that we live in today, designers are required to understand Design & how it fits on a universal platform. All I really need is a USB drive to back up my files. I can hop on a plane, and fly anywhere...fully knowing that when I land: I will be able to purchase a smartphone, and find a design lab (via unviersity campus). They all have the Adobe Creative Cloud now, as a digital universe on the internet. Even if I lose my files: I can still access them there.

 

 

 

 

Now, ever more--Designers are being asked to come forward, and honor the Design Manifesto. There are so many pursuits out there--worthy of our design talents and skills. For me, the HOLOCAUST and the education of it--are where I feel I am needed the most as a Designer. From start to finish--my HOLOCAUST EDUCATION: EACH SOUL MATTERS commercial took me 2-3 months.

 

How can you change the world?

I didn't save every frame to the Holocaust commercial, but what you see posted on this page--are some that were used to create it. I also no longer have the film app--due to upgrades by my smartphone provider.

 

 

 

 

I archived my creative process in video format on You Tube.

Prior to my creation of the Holocaust Education infomercial, I experiemented using this film aap for a different Non-Profit in the state of Nebraska. The aap only loads up to a 1:30 seconds of digital film. This makes logical sense, as most commercials in America will not air longer than that.

 

 

 

 

2014-15 design research

 

THE Holocaust Happened:

BRANDING as an Identity

Graphic Print series

 

I am returned back to the political poster & the impact that it has on culture and society. My previous series used actual photographs from the Holocaust. This series was constructed with the concept of classroom learning for Junior High & High School students. As I developed this series, my goal was to post my creative process--along with the final print-- to each investigation.

 

BRANDING as an Identity is clearly seen through all walks of life as we enter the Holocaust years and the construction of World War II. The Third Reich used many different variations to their NAZI logo and identity campaign. They also kept very accurate records in regard to the "studies" that they were conducting at concentration camps. Prisoners were not referred to as humans; they were tattooed a number on their arm. It was similar to having a branding iron scrape numbers into your skin.

 

BRANDING as an Identity:

 

Color Theory & the power

of COLOR within a logo

 

My typographical statement on each poster remains the same. However, the logo and color palette change. With mood comes emotion. How does society view a cool palette versus a warm one? Do they associate the color RED with dictatorship, power, and political parties? If both posters were printed and hung side by side in high school halls--what would the reaction be from the students?

 

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